When helping Arcobasso present to a client that has a well known line of dressings, we knew we needed to go big and bold… literally. The last thing we wanted to do was create the old Powerpoint presentation. And the presentation was happening in a dining room at a restaurant… not the best place for a slide show.

So we created a larger-than-life scroll that allowed Arcobasso to present their ideas for a regional rollout in a way that had their client eating out of their hands. Well received by the client, Arcobasso is now ready to put the plan to work. This project needed a new, different, and better way of presenting a marketing concept. And that’s exactly what the client received. Learn more here.

Paul Gassett (left), and Benjamin Franklin, at the AIGA Awards April 22 with their award-winning branding program for Once, Films.

Yank and Limey, a strategic branding, design and marketing firm based in St. Louis, received an award from the American Institute of Graphic Arts (AIGA) at the 16^th annual AIGA Awards Ceremony held April 22 in St. Louis. The award was received for the naming, branding, and positioning work done for Once, Films, an independent film and photography firm. Yank and Limey received the award in the Branding Category for marketing strategy, branding, and design of Once, Films’ new logo, tagline, and web site. See more here.

This was the second consecutive year Yank and Limey took home an award in the branding category. The agency recently celebrated its second anniversary in March. Yank and Limey was founded by two highly-experienced marketing and branding experts who offer experience in agencies from London to Boston to St. Louis. The firm’s principals also offer the unique perspective of business from the client side of the desk, helping leverage marketing research and strategy to create the solid foundation of its unique branding process.

“In a short amount of time we have become the ‘go to’ marketing branding firm for companies seeking better value, fresher thinking, and the benefit of a business perspective,” commented Paul Gassett, vice president of Yank and Limey. “With our numerous years on the client side of the desk, we bring something no other firm in our industry can provide and that’s the true understanding of business principles and how to apply them to a client’s marketing and

“Over the past two years, Yank and Limey has produced work for clients in industries ranging from life sciences to wireless to a city charter school and even a podiatrist’s practice,” reported Benjamin Franklin, president and creative director of Yank and Limey. Projects have included a wide range of work such as marketing strategy and positioning, brand and logo development, interior design, signage, public relations, web site design and development, copywriting, and sales collateral. Some of Yank and Limey’s recent clients include Shaughnessy Packaging, Cofactor Genomics, Pharmigene, Agilent Technologies, AB SCIEX, Dotworkz Systems, and City Garden Montessori School.

Dr. Lex Lee, vice president for medical affairs, accepts the BioSpectrum Asia Emerging Company of the Year Award for Pharmigene, Inc.

Congratulations to Yank and Limey PR client Dr. Luke Chen and Pharmigene on being recognized as emerging company of the year by BioSpectrum Asia. Pharmigene develops genetic testing kits for use by healthcare providers to determine the best course of treatment for patients genetically predisposed to potential diseases due to reactions to particular pharmaceuticals. Yank and Limey has been handling global public relations for Pharmigene since last fall to advance its mission of enhancing the role of personalized medicine in the lives of people the world over.

Pharmigene recently had a study published in The New England Journal of Medicine for its work in helping healthcare providers provide the best course of treatment for patients in over 50 hospitals in Taiwan.

We are pleased to be working with some of the smartest individuals in the life science industry in Cofactor and look forward to sharing the results of our branding with our followers in the near future.

Our work with Cofactor builds on nearly 10 years of life science experience by the principals of Yank and Limey. Other life science clients include Agilent Technologies and Pharmigene, Inc.

Yank and Limey, based in St. Louis, is a strategic branding, design and marketing studio offering concrete solutions at competitive rates. Yank and Limey’s leadership combines the experienced capabilities of an award-winning creative director plus the strategic business knowledge of a Washington University MBA. This unique partnership enables Yank and Limey to offer its clients a strategic approach which guarantees your message and brand strategy will be on target and intelligently designed.

How is this different than “just adding video to your web site?”

“It’s a huge difference,” quips Ben Franklin, president and creative director at Yank and Limey, the genius behind Once Films new brand name and image. “We don’t just write scripts, direct, and shoot videos. We bring brand stories to life through our unique ability to ‘see’ a brand for what it really is and convey that in a meaningful way for a client’s customers. Then we tell that story through moving images, real life portraits, and inspirational cinematography.”

Yank and Limey took the bold step of putting its principals and brand out there for all to see in our showreel video, shot and produced by Kiger. Take a look for yourself, just click on showreel in the menu to the left.

Yank and Limey and Once Films offer a combination that no one else provides… true marketing strategy, award-winning branding, and outstanding filmmaking. With the high bandwidth that is nearly everywhere these days, inside companies and at home alike… short, telling brand stories offer a powerful way to bring your brand to life. Ask us how to get started with what we call Web 2.v.

Yank and Limey understands that viewing a new web site is like looking at the tip of an iceberg. There is a lot that goes on under the surface, prior to the site launch, that makes a site outstanding. This includes proper branding, messaging for each type of visitor who will view the site, and strong content and SEO to help drive organic searches. We also made sure the new site tied into all of Paper & More’s branding and marketing efforts.

From conception of the Paper & More brand, to the final launch of the new site, Yank and Limey truly captured the essence of the store as a place “where ideas unfold.”

Let us show you how you can make your site work harder, act as the “hub” of your communications programs, and convey the online image your company is worthy of. Contact us today.

View the Paper & More brand case study here. Visit the Shaughnessy Paper & More web site at www.skhstore.com

We like to use what we call our “hub” web site redesign process to make sure that the new site is going to achieve the client’s goals, be on message, and properly reflect the company brand in a way that has clients saying, “I just love our new site!”

Urban Improvement Construction/Central Design Office inks innovative marketing strategy, branding, and design firm to launch and promote new green neighborhood project

St. Louis, MO – September 15, 2010 – Yank and Limey, a St. Louis-based strategic marketing, branding, and design firm, was recently selected by a local construction and architectural design firm, UIC/CDO, to name, brand, and promote a new “green living” neighborhood in the blocks just north of the Botanical Gardens. The land is part of an extension of the Botanical Heights neighborhood, which is part of the efforts of the Garden District Commission to redevelop the area around the Botanical Gardens.

Yank and Limey will work with the principals involved with the project to develop the brand, web site, and collateral materials. “The most inspiring part of this project is we get to do what we love, tapping our passion for brand building from the ground up. The resulting brand identity will leverage Yank and Limey’s wide range of services, reflecting our skill in high design in every facet, through brand identity to collateral, web, PR and promotions,” stated Benjamin Franklin, president and creative director at Yank and Limey. “We will work from the perspective of potential buyers to construct a brand that reflects what is most important to them about city living, starting with the green elements being planned for this new development,” he added.

The project will feature a neighborhood-wide geothermal heating and cooling system, most likely the largest of its kind in a residential housing development, as well as a series of rain gardens to capture and make use of rainwater. Recently Yank and Limey developed brands around other green themes for the Shaughnessy Paper & More store in Sunset Hills, a retail paper store that counts over 80 percent of its inventory as earth-friendly and recycled paper products. Other “green” brands the agency has created have been for Shaughnessy Graphics and Wade Paper Corporation, both divisions of Shaughnessy Paper.

About Yank and Limey
Located in the historic Soulard Preservation Hall, Yank and Limey (www.yankandlimey.com) is a strategic marketing, branding, and design firm offering experienced marketing strategy and design at independent rates. Yank and Limey offers the creative capabilities of an award-winning branding expert plus the strategic business knowledge of a Washington University MBA. This unique combination translates into a client’s marketing being well positioned, on message, and on budget. Yank and Limey offers clients expertise in branding, strategic marketing, messaging and positioning, corporate identity, web and interactive design, corporate communications, public relations, print, packaging, signage, and online marketing.