‘Working with Yank and Limey has been a rewarding experience. They took our vision, made it reality and the results have exceeded our expectations.’

Jerry Callahan, General Manager, Shaughnessy

Paper & More

Services Provided:
Strategy, positioning, brand identity, branding, interior design, web design, print collateral, signage, promotions and PR.

Brand Identity

When you offer a great deal more than just paper, you require an identity that matches. Yank and Limey created a new logo and brand that captured all the possibilities of paper... and more, including the environmental commitment of a company that is at the forefront of the green movement in its industry.


Environmental & Signage

Shaughnessy came to Yank and Limey in need of a sign for their new retail store in Sunset Hills. What we delivered was a strategic position that put Paper & More in a class by itself. The project included research, messaging, a tagline "Where Ideas Unfold" plus a logo that visually captured and conveyed the environmental commitment of the company and brought all the possibilities of paper to life.


Web Design

Concepting and designing a web site that really brings to life the vision of the Paper & More store was the goal. Yank and Limey delivered with a web site that had something for everyone... from the small business owner to printers to designers and consumers. And all with the benefit of a clean, professional, image that visually communicates the environmental commitment of Paper & More.


Promotional

Opening a new paper retail store is not enough to guarantee success. Ongoing promotion, public relations and awareness are all critical to long-term success. Yank and Limey act as marketing planners and implementors for Shaughnessy, developing advertising, doorhangers, banners, email blasts, and social media promotion to let consumers understand the benefits of discovering the wonders of Paper & More.


Environmental & Signage

Getting prospective customers to come to you is one thing... taking your message to the prospective customers everywhere you go is another altogether. That's exactly what Yank and Limey did with the Shaughnessy truck wrap. Now "going green" has a whole new meaning.