‘Yank and Limey developed a leave-behind product kit that not only held all of our product catalogs and informational materials, but told our story in a way that looked professional while acting as a an on-site sales tool.’

Dick Nightingale, Sales Manager, Shaughnessy Packaging

Shaughnessy Packaging

Services Provided:
Positioning, identity, branding, and packaging design.

Brand Identity

The new division of Shaughnessy Packaging required an identity as flexible as the numerous markets it serves. Yank and Limey uncovered the needs of each target audience, developed on-target messaging, and ultimately created a logo that ties in beautifully with the renowned brand essence of the corporate parent, Shaughnessy Paper.


Packaging

A new division requires a new way to go to market... but one that still remains true to the overall company brand. Yank and Limey, who has helped Shaughnessy build its brand for numerous divisions, created the perfect solution to help Shaughnessy Packaging sell its products including boxes, wrap, tape, film, and much more. The end result tells the Shaughnessy brand story in a professional, eye-catching way while highlighting the offerings that Shaughnessy delivers to customers everyday. The box, perfect for leaving behind for customers to keep for reference, features a set of tabs to keep all of the product categories organized and updated and easy to order at a moment's notice. All while remaining true to the brand.