‘As we readied our company for future growth, we needed to adequately convey our strengths. Uncovering those strengths and properly communicating them to our audience of engineers and corporate executives was a difficult challenge.’

Alan Howkins, President, PMC

PMC

Services Provided:
Strategy, positioning, brand identity, branding, web design, print collateral and signage.

Brand Identity

From a project that began with a need for a sign grew a way for PMC to differentiate itself and drive home the value it brought to every job site, and every power plant it served. The logo and entire brand identity communicated the benefits of working with PMC.


Stationery

Business papers that capture the essence of the brand make that all-important positive first impression. Yank and Limey extended that impression to letterhead, business cards, envelopes, and stationery.


Collateral

PMC had a powerful story to tell. A well-designed and highly-functional brochure told that story visually and contextually, portraying PMC and its entire team as the professionals to turn to for power plant maintenance and construction projects.


Promotional

From mugs to uniforms to hard hats and more, the PMC brand has become well represented by a proud and dedicated workforce.


Web Design

PMC wanted a web site that reflected its new brand developed by Yank and Limey. The site combines well-designed form with practical function and features a password-protected area for partners and field personnel to access manuals and other documentation.


Environmental & Signage

PMC had a beautiful, new, modern facility. All it needed was a new sign to match. Yank and Limey delivered with a reflection of the innovative and contemporary style that matched the exceptional interior environment.