‘It was critical we make a huge splash at this c-store show as it is a big focus for our business. Yank and Limey listened to our objectives and really put us in a position to sell. We had record numbers of interested parties stopping by our booth, which was well thought out and extremely creative.’

Mark Miner, Vice President/Partner, Arcobasso Foods

Arcobasso Foods

Services Provided:
Strategy, product positioning and print collateral.

Environmental & Signage

It's not everyday you can write "Dress your naked dogs" on a trade show display and get away with it. But hey, this is Vegas! They say, what happens in Vegas (well, you know the rest!) but our job was to tell all when we took on this project from Arcobasso Foods. We needed to attract trade show attendees at the National Association of Convenience Stores Show to the Arcobasso booth so they could get them sauced! No, not like that, but instead educate them on how to increase sales of their hot food service selection by offering a variety of delicious sauces perfect for topping off a nice juicy dog or other food item. The result: more qualified leads than they could immediately address. A good problem to have!


Environmental & Signage

Arcobasso Foods needed to attract food brokers, fresh food category managers, and grocery store operators to their booth at the National Grocers' Association show. Yank and Limey created messaging that conveyed the "what's in it for me" message to these audiences and wrapped it in the brand that Panera is so well known for. We created trade show signage and online advertising to direct exhibitors to a landing page that explained how they could capitalize on the growing trend of refrigerated salad dressings.


Strategy & Positioning

When helping Arcobasso present to a client that has a well known line of dressings, we knew we needed to go big and bold... literally. That's why Yank and Limey created a larger-than-life scroll that allowed Arcobasso to present their ideas for a regional rollout in a way that had their client eating out of their hands. Well received by the client, Arcobasso is now ready to put the plan to work.