yank_and_limey_paper&more
December 10, 2010

Yank and Limey Unfolds the Bold Brand of Shaughnessy Paper & More with New Web Site

Shaughnessy Paper & More, a new retail paper store in Sunset Hills, never had a proper web site. The new site needed to convey all the fantastic paper products available from Shaughnessy and their partners, and also be “easy to shop” for small businesses, printers, designers, and consumers.

Yank and Limey understands that viewing a new web site is like looking at the tip of an iceberg. There is a lot that goes on under the surface, prior to the site launch, that makes a site outstanding. This includes proper branding, messaging for each type of visitor who will view the site, and strong content and SEO to help drive organic searches. We also made sure the new site tied into all of Paper & More’s branding and marketing efforts.

From conception of the Paper & More brand, to the final launch of the new site, Yank and Limey truly captured the essence of the store as a place “where ideas unfold.”

Let us show you how you can make your site work harder, act as the “hub” of your communications programs, and convey the online image your company is worthy of. Contact us today.

View the Paper & More brand case study here. Visit the Shaughnessy Paper & More web site at www.skhstore.com

Posted by Benjamin Franklin  |   Categories: Branding and Design, Interactive
December 6, 2010

I hear it all the time: “I hate my web site…”

How many times have we heard this from prospective clients lately? Of course, it’s because their web sites are outdated, stale, and perhaps poorly designed. It’s critical that a site be reflective of the company brand and have “rooms” for each type of visitor with messaging that resonates with each audience. People are crunched for time and want to know what’s in it for them right away… lest you lose them to another site altogether.

We like to use what we call our “hub” web site redesign process to make sure that the new site is going to achieve the client’s goals, be on message, and properly reflect the company brand in a way that has clients saying, “I just love our new site!”

Posted by Paul Gassett  |   Categories: Marketing
botanicalheights
October 31, 2010

Yank and Limey Brands Green Neighborhood

Yank and Limey Selected as Agency of Record for  “Green” Residential Development near Missouri Botanical Gardens

Urban Improvement Construction/Central Design Office inks innovative marketing strategy, branding, and design firm to launch and promote new green neighborhood project

St. Louis, MO – September 15, 2010 – Yank and Limey, a St. Louis-based strategic marketing, branding, and design firm, was recently selected by a local construction and architectural design firm, UIC/CDO, to name, brand, and promote a new “green living” neighborhood in the blocks just north of the Botanical Gardens. The land is part of an extension of the Botanical Heights neighborhood, which is part of the efforts of the Garden District Commission to redevelop the area around the Botanical Gardens.

Yank and Limey will work with the principals involved with the project to develop the brand, web site, and collateral materials. “The most inspiring part of this project is we get to do what we love, tapping our passion for brand building from the ground up. The resulting brand identity will leverage Yank and Limey’s wide range of services, reflecting our skill in high design in every facet, through brand identity to collateral, web, PR and promotions,” stated Benjamin Franklin, president and creative director at Yank and Limey. “We will work from the perspective of potential buyers to construct a brand that reflects what is most important to them about city living, starting with the green elements being planned for this new development,” he added.

The project will feature a neighborhood-wide geothermal heating and cooling system, most likely the largest of its kind in a residential housing development, as well as a series of rain gardens to capture and make use of rainwater. Recently Yank and Limey developed brands around other green themes for the Shaughnessy Paper & More store in Sunset Hills, a retail paper store that counts over 80 percent of its inventory as earth-friendly and recycled paper products. Other “green” brands the agency has created have been for Shaughnessy Graphics and Wade Paper Corporation, both divisions of Shaughnessy Paper.

About Yank and Limey
Located in the historic Soulard Preservation Hall, Yank and Limey (www.yankandlimey.com) is a strategic marketing, branding, and design firm offering experienced marketing strategy and design at independent rates. Yank and Limey offers the creative capabilities of an award-winning branding expert plus the strategic business knowledge of a Washington University MBA. This unique combination translates into a client’s marketing being well positioned, on message, and on budget. Yank and Limey offers clients expertise in branding, strategic marketing, messaging and positioning, corporate identity, web and interactive design, corporate communications, public relations, print, packaging, signage, and online marketing.

Posted by Paul Gassett  |   Categories: News
gassett_onset

Gassett on Set

Paul on set for the Y&L promotional video, lets just call him ‘Mr 2 Takes’. Greg Kiger, director, camera operator and interviewer loiters behind camera.

Posted by Benjamin Franklin  |   Categories: People, The Studio
helvetica_quickbrown
October 30, 2010

The Pursuit of Helvetica 2

Shared by a friend. One thought; smart quotes and lack thereof in both type style and placement.
Enough said.

Posted by Benjamin Franklin  |   Categories: The Pursuit of Helvetica, Typography
paperandmore
October 29, 2010

Yank and Limey Brands New Paper Store

Yank and Limey Unfolds Promotion of New Shaughnessy Paper & More Retail Store

Marketing strategy and design firm handles everything from strategy and branding to logo development and PR in the opening of new paper store

St. Louis, MO – February 12, 2010 – Yank and Limey, a strategic marketing, branding, and design firm based in St. Louis, recently helped Shaughnessy, a major paper distributor located in the metro area, launch and promote its new retail store. Paper & More officially opened its doors in December, with a rare combination of specialty paper selections for consumers as well as reams and cases for printers, businesses, and samples for designers. Yank and Limey was commissioned to help guide Shaughnessy management brand the store, create a new logo and tagline, manage creation of both exterior and interior signage as well as promote the new store to the public.

“We had a vision for our Paper & More retail store. We knew the customer base that we wanted to target. We knew the products we wanted to offer. We had an idea of what we wanted the store to look like. What we didn’t know was how all those components work together to create the optimal desired result,” commented Jerry Callahan, Shaughnessy general manager. “Yank and Limey provided all the intangibles that we were missing. With the expertise that Ben and Paul brought to us, we were able to create the right environment… from the logo and signage to the inside of the store where Ben and Paul helped create an environment that was warm, friendly, informative, attractive and best of all, enhanced our products by the way they were displayed,” he added.

The project began as a logo for the exterior signage and expanded into a full-fledged marketing program that tied all elements together on the foundation of a solid marketing strategy and brand for the new store. Yank and Limey created advertisements and invitations to promote the grand opening and even arranged an interview with KMOV-TV’s Kristen Cornett and Ed Kniep, president and COO of Shaughnessy, to promote the store’s “Green Scene” initiative. Watch the interview here. “This was truly a fabulous launch to be a part of, from the logo work to the interior design and promotion and could not have been better received by the client,” reported Ben Franklin, president and creative director of Yank and Limey. “This project truly allowed Yank and Limey to showcase our talents as well as our wide range of expertise in marketing strategy, branding, and design,” he added.

Yank and Limey is also assisting in the development of the Paper & More web site as well as updating Shaughnessy’s corporate site. “It’s gratifying to see a project go from conception to reality. Yank and Limey provided the direction and kept us on course. Working with Ben and Paul has been a rewarding experience. They took our vision, made it reality and the results have exceeded our expectations,” said Callahan.

About Yank and Limey
Yank and Limey (www.yankandlimey.com) is a strategic marketing, branding, and design firm offering experienced marketing strategy and design at independent rates. Yank and Limey boasts the creative capabilities of an award-winning branding expert plus the strategic business knowledge of a Washington University MBA so a client’s message will be on target as well as on budget. Yank and Limey is experienced in branding, strategic marketing, messaging and positioning, corporate identity, web and interactive design, corporate communications, public relations, print, packaging, signage, and online marketing.

About Shaughnessy
Shaughnessy Kniep Hawe (www.skhpaper.com) is one of the leading distribution companies in the country with over 125 years of success in serving the graphic arts industry. The company markets printing papers, business communication papers, as well as graphic supplies to commercial printers, corporations, publishing companies, design studios, advertising firms, and government agencies.

Posted by Paul Gassett  |   Categories: News
helvetica_heaven1
October 25, 2010

The Pursuit of Helvetica 1

The passion for Helvetica continues to thrive within my typographic genes. During my time as a high school kid I’d create project titles for my technical drawing class projects from Letraset rub downs. Helvetica was the only font available and from the age of 15 my passion grew. The fun part was creating a letterform you’d already used using only the available remaining characters.

Posted by Benjamin Franklin  |   Categories: Branding and Design, The Pursuit of Helvetica, Typography
motel_mo

Welcome to MO

Missouri (MO) is rich with typographic finds, many of which can be discovered along the classic Route 66 which travels through the heart of St. Louis. This find stands opposite the entrance to the Botanical Gardens Shaw Nature Reserve, for the Franklin’s Shaw is the the most idyllic attraction around St. Louis.

Posted by Benjamin Franklin  |   Categories: Outdoor, Photography, Typography
SPH
October 24, 2010

Yank and Limey Moves into New Offices

Yank and Limey Takes Up Residence with New Studio in the Heart of Soulard

Marketing strategy, branding, and design firm moves operations to Soulard Preservation Hall

St. Louis, MO – June 8, 2010 – Yank and Limey, a strategic marketing, branding, and design firm recently opened a new office in the historic Soulard area in the city of St. Louis. Having just celebrated its first year anniversary in March, Yank and Limey is serving its ever-growing list of clients from the renovated Soulard Preservation Hall located at 1921 South Ninth Street. The new office space includes a creative suite on the third floor of the Hall as well as two state-of-the-art conference rooms below.

“The new studio space allows us to not only meet with clients in a comfortable and relaxing environment, but offers the amenities of a private bar where I’m sure most clients would prefer to meet,” joked Benjamin Franklin, president and creative director of Yank and Limey. “Seriously, the atmosphere and architectural character of Soulard fits our need to entertain clients and conduct our business in a warm, welcoming part of town that everyone enjoys visiting,” he added.

Yank and Limey was founded by two highly-experienced marketing and branding experts who offer “big agency expertise at independent rates.” With experience in agencies from London to Boston to St. Louis, the firm’s principals also offer the unique perspective of the client side of the desk, which helps keep them anchored and focused on what really counts, the client’s bottom line.

Over the past year, Yank and Limey worked for clients in industries ranging from architectural design to power plant maintenance to wireless security to a retail paper store. Projects have included a wide range of work such as marketing strategy and positioning, brand and logo development, interior design, signage, public relations, web site design and development, copywriting, and sales collateral.

Some of Yank and Limey’s clients include Shaughnessy Paper & More, Gray Design Group, COCA, Power Maintenance & Constructors, Dotworkz Systems, and Sentrus Security. Paul Gassett, a native of St. Louis and vice president of strategic marketing for Yank and Limey, provides experience in large agencies as well as 12 years on the client side in marketing and communications roles. “I have an understanding of what clients go through day in and day out from budget challenges to upward management to the need to hit revenue goals,” Gassett reported. “Our focus on meeting a client’s need for high quality work, the type they expect from a large traditional agency, is enhanced by our new office and studio space. We can invite them to stop in and fully experience how Yank and Limey is making a visible and profound impact toward the success of their business,” he added.

About Yank and Limey
Yank and Limey (www.yankandlimey.com) is a strategic marketing, branding, and design firm offering experienced marketing strategy and design at independent rates. Yank and Limey offers the creative capabilities of an award-winning branding expert plus the strategic business knowledge of a Washington University MBA. This unique combination translates into a client’s marketing being well positioned, on message, and on budget. Yank and Limey is experienced in branding, strategic marketing, messaging and positioning, corporate identity, web and interactive design, corporate communications, public relations, print, packaging, signage, and online marketing.

About Soulard Preservation Hall
Soulard Preservation Hall is an award-winning, modern facility set in an historically-renovated building in the heart of the celebrated Soulard Neighborhood. The Hall offers the charm of traditional architecture combined with all the modern amenities, making it an ideal venue for hosting wedding receptions, corporate events, private parties and musical performances. For more information, visit www.soulardpreservationhall.com.

Posted by Paul Gassett  |   Categories: News
October 15, 2010

Yank and Limey Celebrates Anniversary

Yank and Limey Celebrates Anniversary with Highly Successful First Year in Business

Marketing strategy, branding, and design firm boasts list of 24 clients in first 12 months of business

St. Louis, MO – March 16, 2010 – Yank and Limey, a strategic marketing, branding, and design firm based in St. Louis, is celebrating the anniversary of its first year in business this month. Having built solid relationships with 24 clients throughout 2009 and 2010, the firm has exceeded its business plan by a large margin in its first year of operation. Yank and Limey was founded by two highly-experienced marketing and branding experts who offer “big agency expertise at independent rates.” With experience in agencies from London to Boston to St. Louis, the firm’s principals also offer the unique perspective of the client side of the desk, which helps keep them anchored and focused on what really counts, the client’s bottom line.

“We have worked for agencies serving Fortune 500 clients as well as small companies and understand what it takes to deliver the highest quality strategy, branding, and design services,” commented Benjamin Franklin, a native of Nottinghamshire, England, and president and creative director of Yank and Limey. “We don’t cut corners… we have high expectations of ourselves and of our vendors in order to produce work of exceptional quality… but we are able to bring this expertise at what we call ‘independent rates’ which are typically much more competitive than others’,” he added.

Over the past year, Yank and Limey worked for clients in industries ranging from architectural design to power plant maintenance to wireless security to a retail paper store. Projects have included a wide range of work such as marketing strategy and positioning, brand and logo development, interior design, signage, public relations, web site design and development, copywriting, and sales collateral.

Some of Yank and Limey’s clients include Shaughnessy Paper & More, Gray Design Group, COCA, Power Maintenance & Constructors, Dotworkz Systems, and Sentrus Security. Paul Gassett, a native of St. Louis and vice president of strategic marketing for Yank and Limey, provides experience in large agencies as well as 12 years on the client side in marketing and communications roles. “I have an understanding of what clients go through day in and day out from budget challenges to upward management to the need to hit revenue goals,” Gassett reported. “Our focus is on meeting a client’s need for high quality work, the type they expect from a large traditional agency, but Yank and Limey allows them to stretch their budgets further while exceeding their sales and marketing objectives,” he added.

About Yank and Limey
Yank and Limey (www.yankandlimey.com) is a strategic marketing, branding, and design firm offering experienced marketing strategy and design at independent rates. Yank and Limey offers the creative capabilities of an award-winning branding expert plus the strategic business knowledge of a Washington University MBA. This unique combination translates into a client’s marketing being well positioned, on message, and on budget. Yank and Limey is experienced in branding, strategic marketing, messaging and positioning, corporate identity, web and interactive design, corporate communications, public relations, print, packaging, signage, and online marketing.

Posted by Paul Gassett  |   Categories: News
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