Yank and Limey speaks the same language as our clients, translating marketing challenges into real solutions to excel
your business.

Leadership

Paul Gassett

VP of Strategic Marketing

Paul is the Yank. Having grown up in the St. Louis area, he brings a down-to-earth approach to marketing challenges but with the benefit of extensive international experience with a variety of business models. Paul offers over 20 years of experience on both the client side and agency side of the desk.

An instructor of MBA students at several local universities, he understands the marketing process inside and out. He is an expert in business-to-business and consumer marketing, international marketing and public relations, and sales promotion.

Paul has served as marketing director for several companies and serves in that capacity for several clients as well. He understands the challenges facing marketing decision makers in today’s competitive environment. This understanding puts Yank and Limey in a unique space, allowing clients to benefit from his knowledge and expertise in planning, building budgets, working with internal marketing personnel, and managing other external resources.

Paul has experience in numerous industries ranging from life sciences to construction to retail with clients that have included Agilent Technologies, Applied Biosystems, Incyte Genomics, Rawlings Sporting Goods, and Connexall, to name a few.

His and Ben’s expertise in branding, messaging, and positioning brings an invaluable advantage to Yank and Limey’s clients. Find out how you can leverage that same advantage.