We’ve update our logo page! A logo is the first visual element to be associated with a brand, often setting the brand vision for all materials to follow. Logos are the pinnacle of design and we pride ourselves on making compelling, targeted and visually memorable logos. Over the past three years we’ve created over 27 logos, with more in the works! Click the link to have a look…
http://yankandlimey.com/brand-identity
Photo from the Post-Dispatch: Joseph at the Muny 2012
What does the theatre business have to do with running your business? A lot more than you think. As I watched my daughters perform this summer on stage in front of 11,000 people at the Muny (Municipal Theatre Association of St. Louis), I couldn’t help but think about how the entertainment business mirrors other industries.
While performing at the country’s largest outdoor theatre may seem a far cry from running your business, there are similarities that cannot be ignored. In fact, every marketing decision you make, little or big, is magnified as soon as it goes live online or appears in a communication such as a printed ad or press release. So for example, when you post to the blog or news section on your web site (which should be done at least weekly to take advantage of Google updates) you are putting yourself on stage. The 11,000 folks in the audience may not see you all at once and you may never hear their applause, but they will eventually see your message.
So this question naturally arises: “How do you want to appear on stage in front of thousands, or tens of thousands?” Do you want to appear as an amateur performer who obviously has not properly rehearsed his lines? Or would you rather appear as a seasoned professional with the voice of a superstar, the smooth and graceful movements of an experience dancer, and the personality and charisma of an entertaining actor?
The answer is obvious and universal. You want to be polished and professional in your marketing communications, your branding, your advertising and your web site presence. Just as the Muny performers rehearsed for weeks during the hottest summer on record here in St. Louis to create a record-breaking season, you too need to put the work in to make your marketing showcase the true value of your company and what you have to offer your customers. The last thing you want to do is take shortcuts that will leave your company looking like an amateur.
Leverage experienced professionals in strategic branding, design, and marketing and it will make all the difference in assuring that your customers demand an encore from you and your team. Take the marketing stage like you would a theatre stage… with your best foot forward. Curtains up!
For an evaluation of how to put your best foot forward, contact Yank and Limey at 314-436-1945.
–Paul Gassett, vice president of strategic marketing at Yank and Limey, paul@yankandlimey.com
Over the weekend, the Brits set a new national record for most Olympic medals in a day. It was the most successful weekend Her loyal subjects have ever enjoyed, capped off with an unlikely gold medal tennis victory by Andy Murray over heavily favored Roger Federer.
Why the heavy medal success when Britain has struggled in recent Olympics? Well, it has everything to do with home field advantage of hosting the Games in London some say. I agree, but also contend that it has a lot more to it than that.
Probe a little deeper and ask why athletes perform better in front of a supportive crowd and you’ll see it has everything to do with the primal attribute we humans use to make basically every decision in our daily lives… emotion.
We are first and foremost emotional creatures who can be inspired to transcend our physical limitations and achieve more than we ever thought possible. This can come from the support of others in the form cheers or in the form of expectations. That’s why you have upsets in sports and that’s why marketers go to great lengths to make us laugh, cry, and even feel guilty when we are exposed to commercials or advertisements, web sites, social media, blogs, videos, and countless other forms of marketing communications and branding.
Simply put: Emotion is what drives everything we do… no matter how logical we try to be about it. So what, you ask, has emotion got to do with branding?
Well, as we all know, a brand is an emotional attachment or experience people have with a product or service. We as marketers wish with all our might that attachment happens to be a positive one and we do everything we can to make it so.
That’s because your company brand not only drives customers to buy, but it also drives your employees and channel partners to reach beyond their supposed limitations and achieve more than they, and you, ever thought possible. This translates into greater productivity, and greater productivity translates into greater profits.
So stop what you are doing right now and about your company’s brand.
Okay, now, ask yourself… does it move me? If the answer is a less than an energetic “yes” then you could be sitting on a great opportunity to get more from what you already own… your brand.
Yank and Limey, a St. Louis branding and marketing company, has decades of experience revitalizing existing brands, repositioning companies for greater success in today’s technical marketing environment, and taking a business like approach to solving clients’ marketing challenges.
So inject some emotion back into your brand and tap into that “gold rush” of employee productivity, company pride, and customer satisfaction that is just sitting there waiting to be unleashed.
Take it from the Limeys. The result can be golden.
