St. Louis, MO – February 23, 2012 – Yank and Limey, a St. Louis-based strategic branding, design, and marketing firm, recently launched a new brand for a local life sciences company, Cofactor Genomics. The rebrand included marketing positioning, messaging, and public relations, a web site, collateral, and promotional tools. Cofactor Genomics is a St. Louis based genomics research company that is famous for working on the sequencing of Ozzy Osborne’s genome.

“Cofactor Genomics represents a revolutionary way of extending the genomic research efforts of our clients, beyond the industry standard of providing DNA sequence information. Yank and Limey applied their keen understanding of our business and captured the real essence of what sets us apart from standard sequencing companies,” commented Dr. Jarret Glasscock, CEO of Cofactor. “They helped position us through words and images that not only portray the personality of our company but provide a message to the world that we are really making exciting things happen in the field of genomics,” he added.

Some of Yank and Limey’s clients include Shaughnessy Paper, Impact Strategies, Agilent Technologies, AB Sciex, Gray Design Group, COCA, Power Maintenance & Constructors, Dotworkz Systems, Predictive Technologies, Inc., City Garden Montessori School, and Sentrus Security.