Paul Gassett (left), and Benjamin Franklin, at the AIGA Awards April 22 with their award-winning branding program for Once, Films.
Yank and Limey, a strategic branding, design and marketing firm based in St. Louis, received an award from the American Institute of Graphic Arts (AIGA) at the 16th annual AIGA Awards Ceremony held April 22 in St. Louis. The award was received for the naming, branding, and positioning work done for Once, Films, an independent film and photography firm. Yank and Limey received the award in the Branding Category for marketing strategy, branding, and design of Once, Films’ new logo, tagline, and web site. See more here.
This was the second consecutive year Yank and Limey took home an award in the branding category. The agency recently celebrated its second anniversary in March. Yank and Limey was founded by two highly-experienced marketing and branding experts who offer experience in agencies from London to Boston to St. Louis. The firm’s principals also offer the unique perspective of business from the client side of the desk, helping leverage marketing research and strategy to create the solid foundation of its unique branding process.
“In a short amount of time we have become the ‘go to’ marketing branding firm for companies seeking better value, fresher thinking, and the benefit of a business perspective,” commented Paul Gassett, vice president of Yank and Limey. “With our numerous years on the client side of the desk, we bring something no other firm in our industry can provide and that’s the true understanding of business principles and how to apply them to a client’s marketing and
“Over the past two years, Yank and Limey has produced work for clients in industries ranging from life sciences to wireless to a city charter school and even a podiatrist’s practice,” reported Benjamin Franklin, president and creative director of Yank and Limey. Projects have included a wide range of work such as marketing strategy and positioning, brand and logo development, interior design, signage, public relations, web site design and development, copywriting, and sales collateral. Some of Yank and Limey’s recent clients include Shaughnessy Packaging, Cofactor Genomics, Pharmigene, Agilent Technologies, AB SCIEX, Dotworkz Systems, and City Garden Montessori School.