January 27, 2011

Y&L Selected to Redesign City Garden Montessori Charter School’s Brand and Website

Yank and Limey has been selected to redesign the brand and web site for City Garden Montessori Charter School, located in St. Louis Missouri. After pitching against several local firms Y&L was awarded the work and will be providing positioning, branding, web design and video. It’ll be a fun project!

Yank and Limey, based in St. Louis, is a strategic branding, design and marketing studio offering concrete solutions at competitive rates. Yank and Limey’s leadership combines the experienced capabilities of an award-winning creative director plus the strategic business knowledge of a Washington University MBA. This unique partnership enables Yank and Limey to offer its clients a strategic approach which guarantees your message and brand strategy will be on target and intelligently designed.

Posted by Benjamin Franklin  |   Categories: Announcements, Branding and Design, Identity, News
once_films
January 9, 2011

“Show and Tell” Your Brand Story with new Web 2.v

What do superior filmmaking skills and branding/positioning expertise all add up to? Web 2.v of course! It’s a new collaboration between the branding experts at Yank and Limey and the talents of filmmaker, Greg Kiger, of Once Films, www.oncefilms.com.

How is this different than “just adding video to your web site?”

“It’s a huge difference,” quips Ben Franklin, president and creative director at Yank and Limey, the genius behind Once Films new brand name and image. “We don’t just write scripts, direct, and shoot videos. We bring brand stories to life through our unique ability to ‘see’ a brand for what it really is and convey that in a meaningful way for a client’s customers. Then we tell that story through moving images, real life portraits, and inspirational cinematography.”

Yank and Limey took the bold step of putting its principals and brand out there for all to see in our showreel video, shot and produced by Kiger. Take a look for yourself, just click on showreel in the menu to the left.

Yank and Limey and Once Films offer a combination that no one else provides… true marketing strategy, award-winning branding, and outstanding filmmaking. With the high bandwidth that is nearly everywhere these days, inside companies and at home alike… short, telling brand stories offer a powerful way to bring your brand to life. Ask us how to get started with what we call Web 2.v.

Posted by Paul Gassett  |   Categories: Announcements, Branding and Design, Identity, Interactive, Marketing, New Work, News, Photography, Strategy