yank_and_limey_paper&more
December 10, 2010

Yank and Limey Unfolds the Bold Brand of Shaughnessy Paper & More with New Web Site

Shaughnessy Paper & More, a new retail paper store in Sunset Hills, never had a proper web site. The new site needed to convey all the fantastic paper products available from Shaughnessy and their partners, and also be “easy to shop” for small businesses, printers, designers, and consumers.

Yank and Limey understands that viewing a new web site is like looking at the tip of an iceberg. There is a lot that goes on under the surface, prior to the site launch, that makes a site outstanding. This includes proper branding, messaging for each type of visitor who will view the site, and strong content and SEO to help drive organic searches. We also made sure the new site tied into all of Paper & More’s branding and marketing efforts.

From conception of the Paper & More brand, to the final launch of the new site, Yank and Limey truly captured the essence of the store as a place “where ideas unfold.”

Let us show you how you can make your site work harder, act as the “hub” of your communications programs, and convey the online image your company is worthy of. Contact us today.

View the Paper & More brand case study here. Visit the Shaughnessy Paper & More web site at www.skhstore.com

Posted by Benjamin Franklin  |   Categories: Branding and Design, Interactive
December 6, 2010

I hear it all the time: “I hate my web site…”

How many times have we heard this from prospective clients lately? Of course, it’s because their web sites are outdated, stale, and perhaps poorly designed. It’s critical that a site be reflective of the company brand and have “rooms” for each type of visitor with messaging that resonates with each audience. People are crunched for time and want to know what’s in it for them right away… lest you lose them to another site altogether.

We like to use what we call our “hub” web site redesign process to make sure that the new site is going to achieve the client’s goals, be on message, and properly reflect the company brand in a way that has clients saying, “I just love our new site!”

Posted by Paul Gassett  |   Categories: Marketing