Yank and Limey Celebrates Anniversary with Highly Successful First Year in Business
Marketing strategy, branding, and design firm boasts list of 24 clients in first 12 months of business
St. Louis, MO – March 16, 2010 – Yank and Limey, a strategic marketing, branding, and design firm based in St. Louis, is celebrating the anniversary of its first year in business this month. Having built solid relationships with 24 clients throughout 2009 and 2010, the firm has exceeded its business plan by a large margin in its first year of operation. Yank and Limey was founded by two highly-experienced marketing and branding experts who offer “big agency expertise at independent rates.” With experience in agencies from London to Boston to St. Louis, the firm’s principals also offer the unique perspective of the client side of the desk, which helps keep them anchored and focused on what really counts, the client’s bottom line.
“We have worked for agencies serving Fortune 500 clients as well as small companies and understand what it takes to deliver the highest quality strategy, branding, and design services,” commented Benjamin Franklin, a native of Nottinghamshire, England, and president and creative director of Yank and Limey. “We don’t cut corners… we have high expectations of ourselves and of our vendors in order to produce work of exceptional quality… but we are able to bring this expertise at what we call ‘independent rates’ which are typically much more competitive than others’,” he added.
Over the past year, Yank and Limey worked for clients in industries ranging from architectural design to power plant maintenance to wireless security to a retail paper store. Projects have included a wide range of work such as marketing strategy and positioning, brand and logo development, interior design, signage, public relations, web site design and development, copywriting, and sales collateral.
Some of Yank and Limey’s clients include Shaughnessy Paper & More, Gray Design Group, COCA, Power Maintenance & Constructors, Dotworkz Systems, and Sentrus Security. Paul Gassett, a native of St. Louis and vice president of strategic marketing for Yank and Limey, provides experience in large agencies as well as 12 years on the client side in marketing and communications roles. “I have an understanding of what clients go through day in and day out from budget challenges to upward management to the need to hit revenue goals,” Gassett reported. “Our focus is on meeting a client’s need for high quality work, the type they expect from a large traditional agency, but Yank and Limey allows them to stretch their budgets further while exceeding their sales and marketing objectives,” he added.
About Yank and Limey
Yank and Limey (www.yankandlimey.com) is a strategic marketing, branding, and design firm offering experienced marketing strategy and design at independent rates. Yank and Limey offers the creative capabilities of an award-winning branding expert plus the strategic business knowledge of a Washington University MBA. This unique combination translates into a client’s marketing being well positioned, on message, and on budget. Yank and Limey is experienced in branding, strategic marketing, messaging and positioning, corporate identity, web and interactive design, corporate communications, public relations, print, packaging, signage, and online marketing.