botanicalheights
October 31, 2010

Yank and Limey Brands Green Neighborhood

Yank and Limey Selected as Agency of Record for  “Green” Residential Development near Missouri Botanical Gardens

Urban Improvement Construction/Central Design Office inks innovative marketing strategy, branding, and design firm to launch and promote new green neighborhood project

St. Louis, MO – September 15, 2010 – Yank and Limey, a St. Louis-based strategic marketing, branding, and design firm, was recently selected by a local construction and architectural design firm, UIC/CDO, to name, brand, and promote a new “green living” neighborhood in the blocks just north of the Botanical Gardens. The land is part of an extension of the Botanical Heights neighborhood, which is part of the efforts of the Garden District Commission to redevelop the area around the Botanical Gardens.

Yank and Limey will work with the principals involved with the project to develop the brand, web site, and collateral materials. “The most inspiring part of this project is we get to do what we love, tapping our passion for brand building from the ground up. The resulting brand identity will leverage Yank and Limey’s wide range of services, reflecting our skill in high design in every facet, through brand identity to collateral, web, PR and promotions,” stated Benjamin Franklin, president and creative director at Yank and Limey. “We will work from the perspective of potential buyers to construct a brand that reflects what is most important to them about city living, starting with the green elements being planned for this new development,” he added.

The project will feature a neighborhood-wide geothermal heating and cooling system, most likely the largest of its kind in a residential housing development, as well as a series of rain gardens to capture and make use of rainwater. Recently Yank and Limey developed brands around other green themes for the Shaughnessy Paper & More store in Sunset Hills, a retail paper store that counts over 80 percent of its inventory as earth-friendly and recycled paper products. Other “green” brands the agency has created have been for Shaughnessy Graphics and Wade Paper Corporation, both divisions of Shaughnessy Paper.

About Yank and Limey
Located in the historic Soulard Preservation Hall, Yank and Limey (www.yankandlimey.com) is a strategic marketing, branding, and design firm offering experienced marketing strategy and design at independent rates. Yank and Limey offers the creative capabilities of an award-winning branding expert plus the strategic business knowledge of a Washington University MBA. This unique combination translates into a client’s marketing being well positioned, on message, and on budget. Yank and Limey offers clients expertise in branding, strategic marketing, messaging and positioning, corporate identity, web and interactive design, corporate communications, public relations, print, packaging, signage, and online marketing.

Posted by Paul Gassett  |   Categories: News
gassett_onset

Gassett on Set

Paul on set for the Y&L promotional video, lets just call him ‘Mr 2 Takes’. Greg Kiger, director, camera operator and interviewer loiters behind camera.

Posted by Benjamin Franklin  |   Categories: People, The Studio
helvetica_quickbrown
October 30, 2010

The Pursuit of Helvetica 2

Shared by a friend. One thought; smart quotes and lack thereof in both type style and placement.
Enough said.

Posted by Benjamin Franklin  |   Categories: The Pursuit of Helvetica, Typography
paperandmore
October 29, 2010

Yank and Limey Brands New Paper Store

Yank and Limey Unfolds Promotion of New Shaughnessy Paper & More Retail Store

Marketing strategy and design firm handles everything from strategy and branding to logo development and PR in the opening of new paper store

St. Louis, MO – February 12, 2010 – Yank and Limey, a strategic marketing, branding, and design firm based in St. Louis, recently helped Shaughnessy, a major paper distributor located in the metro area, launch and promote its new retail store. Paper & More officially opened its doors in December, with a rare combination of specialty paper selections for consumers as well as reams and cases for printers, businesses, and samples for designers. Yank and Limey was commissioned to help guide Shaughnessy management brand the store, create a new logo and tagline, manage creation of both exterior and interior signage as well as promote the new store to the public.

“We had a vision for our Paper & More retail store. We knew the customer base that we wanted to target. We knew the products we wanted to offer. We had an idea of what we wanted the store to look like. What we didn’t know was how all those components work together to create the optimal desired result,” commented Jerry Callahan, Shaughnessy general manager. “Yank and Limey provided all the intangibles that we were missing. With the expertise that Ben and Paul brought to us, we were able to create the right environment… from the logo and signage to the inside of the store where Ben and Paul helped create an environment that was warm, friendly, informative, attractive and best of all, enhanced our products by the way they were displayed,” he added.

The project began as a logo for the exterior signage and expanded into a full-fledged marketing program that tied all elements together on the foundation of a solid marketing strategy and brand for the new store. Yank and Limey created advertisements and invitations to promote the grand opening and even arranged an interview with KMOV-TV’s Kristen Cornett and Ed Kniep, president and COO of Shaughnessy, to promote the store’s “Green Scene” initiative. Watch the interview here. “This was truly a fabulous launch to be a part of, from the logo work to the interior design and promotion and could not have been better received by the client,” reported Ben Franklin, president and creative director of Yank and Limey. “This project truly allowed Yank and Limey to showcase our talents as well as our wide range of expertise in marketing strategy, branding, and design,” he added.

Yank and Limey is also assisting in the development of the Paper & More web site as well as updating Shaughnessy’s corporate site. “It’s gratifying to see a project go from conception to reality. Yank and Limey provided the direction and kept us on course. Working with Ben and Paul has been a rewarding experience. They took our vision, made it reality and the results have exceeded our expectations,” said Callahan.

About Yank and Limey
Yank and Limey (www.yankandlimey.com) is a strategic marketing, branding, and design firm offering experienced marketing strategy and design at independent rates. Yank and Limey boasts the creative capabilities of an award-winning branding expert plus the strategic business knowledge of a Washington University MBA so a client’s message will be on target as well as on budget. Yank and Limey is experienced in branding, strategic marketing, messaging and positioning, corporate identity, web and interactive design, corporate communications, public relations, print, packaging, signage, and online marketing.

About Shaughnessy
Shaughnessy Kniep Hawe (www.skhpaper.com) is one of the leading distribution companies in the country with over 125 years of success in serving the graphic arts industry. The company markets printing papers, business communication papers, as well as graphic supplies to commercial printers, corporations, publishing companies, design studios, advertising firms, and government agencies.

Posted by Paul Gassett  |   Categories: News
helvetica_heaven1
October 25, 2010

The Pursuit of Helvetica 1

The passion for Helvetica continues to thrive within my typographic genes. During my time as a high school kid I’d create project titles for my technical drawing class projects from Letraset rub downs. Helvetica was the only font available and from the age of 15 my passion grew. The fun part was creating a letterform you’d already used using only the available remaining characters.

Posted by Benjamin Franklin  |   Categories: Branding and Design, The Pursuit of Helvetica, Typography
motel_mo

Welcome to MO

Missouri (MO) is rich with typographic finds, many of which can be discovered along the classic Route 66 which travels through the heart of St. Louis. This find stands opposite the entrance to the Botanical Gardens Shaw Nature Reserve, for the Franklin’s Shaw is the the most idyllic attraction around St. Louis.

Posted by Benjamin Franklin  |   Categories: Outdoor, Photography, Typography
SPH
October 24, 2010

Yank and Limey Moves into New Offices

Yank and Limey Takes Up Residence with New Studio in the Heart of Soulard

Marketing strategy, branding, and design firm moves operations to Soulard Preservation Hall

St. Louis, MO – June 8, 2010 – Yank and Limey, a strategic marketing, branding, and design firm recently opened a new office in the historic Soulard area in the city of St. Louis. Having just celebrated its first year anniversary in March, Yank and Limey is serving its ever-growing list of clients from the renovated Soulard Preservation Hall located at 1921 South Ninth Street. The new office space includes a creative suite on the third floor of the Hall as well as two state-of-the-art conference rooms below.

“The new studio space allows us to not only meet with clients in a comfortable and relaxing environment, but offers the amenities of a private bar where I’m sure most clients would prefer to meet,” joked Benjamin Franklin, president and creative director of Yank and Limey. “Seriously, the atmosphere and architectural character of Soulard fits our need to entertain clients and conduct our business in a warm, welcoming part of town that everyone enjoys visiting,” he added.

Yank and Limey was founded by two highly-experienced marketing and branding experts who offer “big agency expertise at independent rates.” With experience in agencies from London to Boston to St. Louis, the firm’s principals also offer the unique perspective of the client side of the desk, which helps keep them anchored and focused on what really counts, the client’s bottom line.

Over the past year, Yank and Limey worked for clients in industries ranging from architectural design to power plant maintenance to wireless security to a retail paper store. Projects have included a wide range of work such as marketing strategy and positioning, brand and logo development, interior design, signage, public relations, web site design and development, copywriting, and sales collateral.

Some of Yank and Limey’s clients include Shaughnessy Paper & More, Gray Design Group, COCA, Power Maintenance & Constructors, Dotworkz Systems, and Sentrus Security. Paul Gassett, a native of St. Louis and vice president of strategic marketing for Yank and Limey, provides experience in large agencies as well as 12 years on the client side in marketing and communications roles. “I have an understanding of what clients go through day in and day out from budget challenges to upward management to the need to hit revenue goals,” Gassett reported. “Our focus on meeting a client’s need for high quality work, the type they expect from a large traditional agency, is enhanced by our new office and studio space. We can invite them to stop in and fully experience how Yank and Limey is making a visible and profound impact toward the success of their business,” he added.

About Yank and Limey
Yank and Limey (www.yankandlimey.com) is a strategic marketing, branding, and design firm offering experienced marketing strategy and design at independent rates. Yank and Limey offers the creative capabilities of an award-winning branding expert plus the strategic business knowledge of a Washington University MBA. This unique combination translates into a client’s marketing being well positioned, on message, and on budget. Yank and Limey is experienced in branding, strategic marketing, messaging and positioning, corporate identity, web and interactive design, corporate communications, public relations, print, packaging, signage, and online marketing.

About Soulard Preservation Hall
Soulard Preservation Hall is an award-winning, modern facility set in an historically-renovated building in the heart of the celebrated Soulard Neighborhood. The Hall offers the charm of traditional architecture combined with all the modern amenities, making it an ideal venue for hosting wedding receptions, corporate events, private parties and musical performances. For more information, visit www.soulardpreservationhall.com.

Posted by Paul Gassett  |   Categories: News
October 15, 2010

Yank and Limey Celebrates Anniversary

Yank and Limey Celebrates Anniversary with Highly Successful First Year in Business

Marketing strategy, branding, and design firm boasts list of 24 clients in first 12 months of business

St. Louis, MO – March 16, 2010 – Yank and Limey, a strategic marketing, branding, and design firm based in St. Louis, is celebrating the anniversary of its first year in business this month. Having built solid relationships with 24 clients throughout 2009 and 2010, the firm has exceeded its business plan by a large margin in its first year of operation. Yank and Limey was founded by two highly-experienced marketing and branding experts who offer “big agency expertise at independent rates.” With experience in agencies from London to Boston to St. Louis, the firm’s principals also offer the unique perspective of the client side of the desk, which helps keep them anchored and focused on what really counts, the client’s bottom line.

“We have worked for agencies serving Fortune 500 clients as well as small companies and understand what it takes to deliver the highest quality strategy, branding, and design services,” commented Benjamin Franklin, a native of Nottinghamshire, England, and president and creative director of Yank and Limey. “We don’t cut corners… we have high expectations of ourselves and of our vendors in order to produce work of exceptional quality… but we are able to bring this expertise at what we call ‘independent rates’ which are typically much more competitive than others’,” he added.

Over the past year, Yank and Limey worked for clients in industries ranging from architectural design to power plant maintenance to wireless security to a retail paper store. Projects have included a wide range of work such as marketing strategy and positioning, brand and logo development, interior design, signage, public relations, web site design and development, copywriting, and sales collateral.

Some of Yank and Limey’s clients include Shaughnessy Paper & More, Gray Design Group, COCA, Power Maintenance & Constructors, Dotworkz Systems, and Sentrus Security. Paul Gassett, a native of St. Louis and vice president of strategic marketing for Yank and Limey, provides experience in large agencies as well as 12 years on the client side in marketing and communications roles. “I have an understanding of what clients go through day in and day out from budget challenges to upward management to the need to hit revenue goals,” Gassett reported. “Our focus is on meeting a client’s need for high quality work, the type they expect from a large traditional agency, but Yank and Limey allows them to stretch their budgets further while exceeding their sales and marketing objectives,” he added.

About Yank and Limey
Yank and Limey (www.yankandlimey.com) is a strategic marketing, branding, and design firm offering experienced marketing strategy and design at independent rates. Yank and Limey offers the creative capabilities of an award-winning branding expert plus the strategic business knowledge of a Washington University MBA. This unique combination translates into a client’s marketing being well positioned, on message, and on budget. Yank and Limey is experienced in branding, strategic marketing, messaging and positioning, corporate identity, web and interactive design, corporate communications, public relations, print, packaging, signage, and online marketing.

Posted by Paul Gassett  |   Categories: News
washu_type
October 14, 2010

Type Teaching

One of the pleasures teaching Typography at Washington University St. Louis is being able to take the time to appreciate the craft of graphic design and the tools in which we use. Here the junior Type class ‘hand draw’ a given letter without the use of rulers and french curves and painstakingly craft this huge letter to near perfection. Typography can be art.

Posted by Benjamin Franklin  |   Categories: Branding and Design, Typography
coca

Yank and Limey Brands COCA’s Family Theatre Series

Yank and Limey Helps Stage Promotion of COCA’s Family Theatre Series

Local marketing strategy and design firm creates innovative solution to communicate the new season of family-friendly live theatre

St. Louis, MO – August 19, 2009 – Yank and Limey, a strategic, branding and design firm based in St. Louis, recently created a direct marketing program for the Center of Creative Arts (COCA). The program promotes COCA’s annual lineup of live theatre that is specifically targeted at the family. To communicate the new lineup of shows, COCA contracted with the experts at Yank and Limey to develop a unique, memorable direct marketing piece that would attract audiences of all ages.

COCA relied on the skills of Yank and Limey’s creative director, Ben Franklin, a British-born branding expert, who just recently became a United States citizen. Franklin, having worked in agencies from London to St. Louis, leveraged his experience and design skills to develop the piece, which was a self-mailing poster showcasing photography of each upcoming performance as well as visually blending each show’s compelling storyline to generate excitement as well as ticket sales.

Nancy Goldstein, director of marketing for COCA, commented, “Yank and Limey was a pleasure to work with. Detail oriented, creative, and willing to work with our budget. The project was delivered on time and our many, many changes were handled cheerfully. What more could a client ask for?”

Since the COCA Family Theatre Series was founded in 1990, the series has presented a wide range of theatre, music and dance offerings in an eight-month season of works from around the world. In the spirit of COCA’s mission, tickets have been made affordable so that families from the entire St. Louis community can experience the joy and delight of live theatre.

“The project was particularly challenging based on the need to convey the excitement and drama of live performances and do so in a single, compact package,” stated Franklin. “But the result speaks for itself,” he added. To review this campaign and more, visit www.yankandlimey.com.

About Yank and Limey
Yank and Limey (www.yankandlimey.com) is a strategic branding and design firm offering high-end marketing strategy and design at independent rates. Yank and Limey offers the creative capabilities of an award-winning brand expert plus the strategic business knowledge of a Washington University MBA so a client’s message will be on target as well as on budget. Yank and Limey is experienced in branding, strategic marketing, messaging and positioning, corporate identity, web and interactive design, corporate communications, public relations, print, packaging, signage, and online marketing.

About COCA

COCA (Center of Creative Arts) (www.cocastl.org) has been providing meaningful arts experiences to the residents of St. Louis and their families for two decades. COCA has become the largest multidisciplinary arts institution and one of the most valuable community assets in the St. Louis metropolitan area. COCA’s programs include live performances in its 400-seat theatre, educational classes, camps, and workshops serving individuals ages six months through adults. COCA also boasts artists’ residencies, exhibits of contemporary art, and an extensive outreach program offered to low-income youth through its nationally recognized Urban Arts Program.

Posted by Paul Gassett  |   Categories: News
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