Yank and Limey Selected as Agency of Record for “Green” Residential Development near Missouri Botanical Gardens
Urban Improvement Construction/Central Design Office inks innovative marketing strategy, branding, and design firm to launch and promote new green neighborhood project
St. Louis, MO – September 15, 2010 – Yank and Limey, a St. Louis-based strategic marketing, branding, and design firm, was recently selected by a local construction and architectural design firm, UIC/CDO, to name, brand, and promote a new “green living” neighborhood in the blocks just north of the Botanical Gardens. The land is part of an extension of the Botanical Heights neighborhood, which is part of the efforts of the Garden District Commission to redevelop the area around the Botanical Gardens.
Yank and Limey will work with the principals involved with the project to develop the brand, web site, and collateral materials. “The most inspiring part of this project is we get to do what we love, tapping our passion for brand building from the ground up. The resulting brand identity will leverage Yank and Limey’s wide range of services, reflecting our skill in high design in every facet, through brand identity to collateral, web, PR and promotions,” stated Benjamin Franklin, president and creative director at Yank and Limey. “We will work from the perspective of potential buyers to construct a brand that reflects what is most important to them about city living, starting with the green elements being planned for this new development,” he added.
The project will feature a neighborhood-wide geothermal heating and cooling system, most likely the largest of its kind in a residential housing development, as well as a series of rain gardens to capture and make use of rainwater. Recently Yank and Limey developed brands around other green themes for the Shaughnessy Paper & More store in Sunset Hills, a retail paper store that counts over 80 percent of its inventory as earth-friendly and recycled paper products. Other “green” brands the agency has created have been for Shaughnessy Graphics and Wade Paper Corporation, both divisions of Shaughnessy Paper.
About Yank and Limey
Located in the historic Soulard Preservation Hall, Yank and Limey (www.yankandlimey.com) is a strategic marketing, branding, and design firm offering experienced marketing strategy and design at independent rates. Yank and Limey offers the creative capabilities of an award-winning branding expert plus the strategic business knowledge of a Washington University MBA. This unique combination translates into a client’s marketing being well positioned, on message, and on budget. Yank and Limey offers clients expertise in branding, strategic marketing, messaging and positioning, corporate identity, web and interactive design, corporate communications, public relations, print, packaging, signage, and online marketing.